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What is commonly known as the Dam Site Historic District is now getting some additional clarification. New signage is going up that will help define the overall complex as well as improve navigation for visitors — more than a dozen signs in all.

Workers from Lago Rico were busy on Monday installing the new signs.

For starters, the Bureau of Reclamation (BOR) owns a vast area around the Elephant Butte Lake Dam known as the Elephant Butte Historic District. This covers all of the land that was in use by the federal government when Elephant Butte Lake Dam was constructed. Just a portion of that land was preserved and set aside as the Dam Site Historic District. The dam itself is also a separate entity under the BOR umbrella as is the old fish hatchery area.

Dam Site Recreation Area is the official designation of the overall Dam Site complex.

The Dam Site Historic District includes cabins, a lodge, restaurant (currently closed), a welcome center, marina and recreational areas for picnics, camping and day use. Back in 2015 the State Park relinquished control of the complex and management of the Historic District was assigned to Lago Rico. Lago Rico is a private management group (much like concessionaires at National Parks) and operate as contractors to the BOR.

Some of the new signage directs you to the area’s many amenities.

One of the first requests Lago Rico had was for signage. It’s taken seven years but over the past few days that signage was being installed. A joint effort of the BOR (sign design & construction), the New Mexico Highway Department (signage content, and location) and Lago Rico (sign placement and installation), crews have nearly completed the task.

The highway department used GPS location to determine the best spots for signs to be placed and Lago Rico worked with the BOR to erect the signs per their specifications. “It was a total team effort” said Will Dooley, Director of Public Relations for Lago Rico, “a coordinated effort” who added “the BOR paid for the signs and we worked with the highway department to put them where they are most effective.”

The signage complements the informational kiosks found within the Historic District and include identifying previously unmarked roads. Many also contain symbols detailing facilities and amenities within the Historic District.

Where there were none before, secondary roads now have signage.

Further signage specifies segments of the complex that needed official designation such as the Fish Hatchery Recreation Area which had developed local monikers such as “River Walk” and “Paseo del Rio”. There is now also signage for the headquarters at the dam itself.

A few incidental signs still need to be erected. But it’s none too soon according to Dooley, who says “Traffic is up. We’re seeing more day use, more events such as reunions and weddings, and more camping. Plus, our cabins (casitas) are increasingly getting booked.”

Highway 51 now has a prominent sign to let you know when you’ve entered the Elephant Butte Recreation Area.

There are more projects on the docket including road paving, restaurant restoration and other improvements. The new signage is a great starting point.

All photos by the author.

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John Johanek
John Johanek

John Johanek spent 40 years in publishing including four years as art director for Popular Mechanics in New York. He then founded his own design consulting firm with clients worldwide. His firm earned the highest awards in magazine design excellence. He’s written numerous articles on the fine points of magazine design in leading industry magazines and presented hundreds of design seminars and workshops for major trade conferences, publishing organizations and private publishers stateside and internationally. He and his wife Durrae have authored two books on Montana (his home state): Montana Behind the Scenes and Montana Folks. For the past several years John has pursued his passion for art and now he and Durrae operate Zia Gallery in Truth or Consequences to showcase their work. He is a member of the board of directors of the Sierra County Public-Interest Journalism Project.

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